How To Get Quality Backlinks If You Are A Wedding Photographer


Updated on 26 December 2018

Backlink is a link one website gets from another website.
A mention of your site on another site.

I never thought backlinks are important, silly me.
I did a few link submissions on relevant web directories when I first bought my domain and then stopped.

Now, after 3 years I see the pink elephant in the room.

The number and quality of your backlinks, are the most important factors for ranking high in google search results. It represents the authority of your website.

The Dirty Truth

2 weeks ago, with the spare time in my possession I started digging left and right. Starting with YouTube videos continuing with articles by reputable backlink experts and finishing with SEO analysis tools like Seoprofiler and Semrush.

I started to check my competition , wedding photographers in Romania and the specific keywords for our business.

For the top ranking websites the majority of the backlinks is paid.

Simple as that, paid articles and sitewide backlinks on websites that have nothing to do with wedding photography.
Article with rich keywords , articles next to other paid different topics, spam comments and very few legit links.

External Links Are Crucial For The Google Algorithm

How To Get Backlinks For Photographers, The Right Way

The truth about link building is the following, captain oblivious speaking :

You think that posting great weddings on your high quality blog, people will link to you.
Here’s is a cold shower for you, it will not.

If you want backlinks to your wedding site, you have to do hard work and promote it.

Here are some tips that work, starting from the easy backlinks with low impact on your website to the hard ones coming from high authority domains.

1.Submit Your Site To Web Directories

Yes, some selected high quality web directories that take real people to check and approve your submission or not, still counts as a valuable backlink.

There are some wedding directories that have dofollow backlinks and also make the possibility to showcase your portfolio and get real traffic from potential clients.
Submit to local and even international directories if you offer your photography services in other countries.

2.Write Comments

According to google nofollow links “generally” don’t count as a backlink.

You see what I did there?

Nofollow links in comments still have some weight in the eyes of google.
Writing legitimate comments will get you something even better than a noffolow link, visibility, noticed by other people, fellow photographers. On top of that, if you know where to look, there are places where you can get dofollow links.

3.Link Reclamation

Find use of your images without consent on other sites and request a link. It’s not always intended, and it’s relatively easy once you find them. For instance, you can look at the other vendors of weddings you photographed, florist, wedding planner, venue, videographer, etc.

4.Search For Your Name And Brand Online

From experience, when somebody uses your photography, usually writes in plain text your name or brand under the image.

That reference is going to generate a search result.

Once a month I’m doing an extensive search of my personal name and brand (I Google Myself). I look at all the 10 pages of search results for any sign of reference, both in my native language and English.

Use (brand or name -your website domain) to exclude your own website from search results.

Example: Toader Photography or Daniel Toader

Once you have found images without a hyperlink, contact the site owner and ask politely for a backlink. The legal and moral implication are pretty big, you will get de link, trust me.

My biggest catch until now is a DA65 dofollow backlink.

You can also use Mention for a more elegant approach. While less effective, gets most of the job done.

5.Use Google Reverse Image Search

This is not easy, but nevertheless Google Image Search is an extremely powerful tool for us photographers. A duplicate image from your portfolio found on another website equals to a nice juicy backlink.

Start with representative images you took and that are available on your blog.

Tip: other owners of blogs love to copy steal images from the search results. Details like flowers, shoes and rings are particularly attractive.

6.Search For Famous People Of Witch Wedding You Photographed

Photographing weddings of famous people will get you to the upper level, to the backlink stratosphere.

Search for their names in google, click images, and pray the gods to find your work on another website with high authority.

Find your images without consent and more importantly, without a dofollow backlink.

The rest its easy.

7.Team Up With Wedding Videographers

A backlink to a wedding videographer on my website ads value to my potential client.

And vice versa.

You get the idea.

8.Spy On Your Competition

You can use a free tool like Ahrefs Backlink Checker where you can see your opponent backlink profile and domain rating. Some links are easy to replicate, others not. But you will get the idea.

9.Get Featured On Wedding Blogs

Get backlinks on sites that are in the wedding inspiration category, the ones that have rich high quality content. Here you have to submit a real wedding together with a written story. Generally, the higher the domain authority, the harder it is to be approved.

It’s easy if you are normally photographing weddings in Iceland and other exotic places.

Make-It Relevant!

While extremely difficult, try hard to make-it relevant.

A backlink from a photography related website will weigh significantly more.

And remember the longer and harder a link is to get, the better it is likely to be.

What’s Next ?

Learn More About the magic of SEO for for photographers.

  • RobbApril 26, 2017 - 09:24

    Thanks for the info. This is just what I was looking for!

  • Andrew SzoporyJune 4, 2017 - 10:47

    Great article, yes I have to agree it seems most high DA wedding blogs only show a certain look and they’re near impossible to get a feature on. But I guess that’s the challenge otherwise if it was easy to get featured everyone would be doing it! Thanks again 

  • SatyaAugust 3, 2017 - 19:29

    Very useful data. But do links from bottom a page matters? 

  • Daniel ToaderAugust 4, 2017 - 11:03

    All links matters, even those from the bottom of a page. Although a link embedded at the start of the page, inside content, is much more valuable.

  • MarcusSeptember 4, 2017 - 11:00

    Thanks for the article, nice tips. One thing I always wonder though: How long does/can it take until a backlink  starts counting. For example I have a backlink to my site on my Twitter profile. It has been there for months now, still I don’t see it when I check my site :(

  • Daniel ToaderSeptember 4, 2017 - 23:53

    Twitter backlinks doesn’t show up on google search console or other seo analysis tools. They don’t carry much weight as backlinks, you got to try harder.

  • Ullas DinamaniSeptember 18, 2017 - 15:59

    Great article. I just signed up on SEOprofiler, seems like a very useful tool. Thanks a ton for sharing your knowledge. 

  • Gavin SmithOctober 18, 2017 - 16:49

    Cool article. I was finding it hard to get any links for my photography business until i read some of your ideas. By the way you might want to change Dmoz as it is now closed. Thanks

  • Stuart SimmonsDecember 27, 2017 - 05:11

    I’m going to start implementing this list immediately! Thanks!

  • CindyJanuary 18, 2018 - 18:29

    I use Two Bright Lights to submit to wedding blogs. Makes it easy to submit to several at once. Entering contests and winning awards can help, too. They don’t even have to be huge contests.

  • ReneeJanuary 18, 2018 - 19:32

    This is seriously some great info. I will be implementing these tips shortly!

  • Renee WeyantFebruary 1, 2018 - 19:01

    used your suggestions and now Im ranking in google!thanks!

  • Simona LBDAMarch 27, 2018 - 02:05

    Thank you very much for this, very useful. Simona

  • CatherineApril 3, 2018 - 20:37

    This is very useful. This is something I admit I haven’t been very great at, but you have put it all into great perspective. Thank you. 

  • Brandon AdamApril 6, 2018 - 02:37

    Thanks for publishing this! Getting back links is insanely difficult and I’m having a really hard time getting anything at all, let alone from a site with high authority. I’ll put these tips to use! 

  • DalbirApril 13, 2018 - 12:07

    This is the area of SEO I have been working on most lately. Finding it much more difficult than on page SEO. Thanks for posting. Very informative 

  • P.J. OswaldApril 18, 2018 - 00:59

    Thanks for the good thinking here. I’ve got a question about how long it takes for search engines to start indexing new backlinks. I’ve got quite a few backlinks from a variety of directories and social profiles, but many don’t seem to register as qualified backlinks…
    And I recently changed my url to include www in front of the domain. Does that invalidate any old backlinks that didn’t include the www prefix?
    Thanks brother!

  • Daniel ToaderApril 18, 2018 - 12:46

    Usually takes 2-3 weeks to be indexed and around 3 months for the ranking boost. Some backlinks are irrelevant, especially the ones from social media and low quality directories. If you changed the url remember to redirect (301) the old one to the new one.

  • Rares IonMay 8, 2018 - 18:30

    Good & useful info, Daniel.

  • duesudueJuly 20, 2018 - 10:56

    Should be nice to know where you can buy quality top backling concerncing wedding…

  • Daniel ToaderJuly 20, 2018 - 18:43

    If that’s your plan, you can buy backlinks from virtually every commercial website. I will give you a Romanian example: A highly rated and well respected television website ( even if it’s not relevant, for the sake of argument ). A paid article with a backlink from will set you back 1000 euro. But yeah, don’t be like that, don’t go that route.

  • Tiffany SimsJuly 24, 2018 - 07:13

    Thank you for the info.  It is easy to find a plethora of ‘directories’.  Even some of them don’t always respond.  We have a few in this area that are actual resources for visitors to our area and getting that face-time on screen would be good value.

    Reading this definitely has us gathering to determine a game plan for creating portfolio projects to submit.  We recently read an article by John Acuff that discusses “friending influential people”.  Sometimes becoming someone’s friend is easier than just trying to use them for whatever resource you are trying trying to gain.  Good stuff to consider for anyone trying to build links.. maybe instead build relationships.

  • Dhaval KotechaAugust 14, 2018 - 19:32

    Thanks for the information. This is really helpful

  • Fotoimpressions Wedding PhotographyAugust 24, 2018 - 00:07

    Yes, a lot of the backlinks are paid. Yes, it’s frustrating.But, there is still a way to do link building the old-fashioned way. There are a lot of articles out there that have lists of photography, wedding photography, or wedding-related blogs that accept guest posts in return for do-follow backlinks.I couldn’t agree more though that the harder the link is to acquire, the more important it is. There are a lot of blogs that sell links, but that means that those blogs have hundreds of external links going out there, and each one of those has less weight as a result.Great article!

  • Monalisa MatacheAugust 31, 2018 - 14:47

    Extraordinary article, yes I need to concur it appears to wedding websites just demonstrate a specific look and they’re close difficult to get a component on. Be that as it may, I figure that is the test generally in the event that it was anything but difficult to get included everybody would do it! Much appreciated once more

  • Simple Oahu WeddingSeptember 6, 2018 - 06:49

    Informative post. Great quality wedding links are definitely not easy to get. Making resources for brides and grooms works well, but sharing your photos with top wedding sites is best but extremely time consuming. 

  • Chennai PhotographySeptember 7, 2018 - 01:15

    Super and surprise to read this blog, I have tried the same for my photography web pages these ideas are really working, thanks.

  • Nikolay MirchevSeptember 27, 2018 - 15:40

    Same like you, I have done quite extensive research (with various tools/bots) on competitors – just to find out the same thing. They all had paid blog articles and many dodgy backlinks (to bad websites etc). I find it frustrating how Google pretends to be the very intelligent, police officer looking for justice – while is not. 
    By the way just wanted to let you know that you blog is have “nofollow” (rel=”external nofollow”) attribute.  

  • Adolfo UsierDecember 12, 2018 - 02:35

    Thank you for the advices, great article about backlinks

  • PattonDecember 19, 2018 - 23:12

    Thanks so much for the help. This is exactly the type of article I was looking for and it provided the information I need. I had suspicions myself when I was analyzing my competitors. I am not a photographer but I think it was the backlinks that got me here. Thanks so much for your effort and time you put into this article.

  • Daniel ToaderDecember 26, 2018 - 23:40

    I’m glad you found my article useful Patton.

  • Daniel ToaderDecember 26, 2018 - 23:45

    You always have to choose wisely how to spend your time. Though, a high ratio of reward vs amount of work  done is always welcome. That isn’t the case for quality backlinks…

  • Daniel ToaderDecember 26, 2018 - 23:50

    Human relations are definetly more important than backlinks… except if the backlink its from NY Times.

  • Daniel ToaderDecember 26, 2018 - 23:51

    Dalbir, one page SEO its very easy.

  • Daniel ToaderDecember 26, 2018 - 23:52

    Two Bright Lights its definitely a gold mine for us wedding photographers.

  • Daniel ToaderDecember 26, 2018 - 23:53

    Done, Thanks!

  • Daniel ToaderDecember 27, 2018 - 00:00

    With the latest updates, SEO Profiler its useless… unless you are willing to pay 70 Euro every month. I removed it from recommendations.

  • Daniel ToaderDecember 27, 2018 - 00:09

    Buying backlinks ultimately make you steal from other honest wedding photographers. It also gives you the possibility, if not done carefully, to irreversibly wreck your website. A manual spam action made by Google will delete your business from its search engine.

  • Daniel ToaderDecember 27, 2018 - 00:12

    Yes Nikolay, I’m aware that comment links from my website are nofollow. This is the recommended setting for a healthy website.

  • Daniel ToaderDecember 27, 2018 - 00:15

    Monalisa, hard almost always equals valuable.

  • Daniel ToaderDecember 27, 2018 - 00:17

    Their blog, their rules Andrew. There’s nothing to complain.

  • Badeshko PhotographyJanuary 16, 2019 - 15:28

    Very great article. I will translate and publish one on my site, of course with backlink to this page. Can I? Thanks!

  • Daniel ToaderJanuary 16, 2019 - 15:34

    Sure Badeshko, go ahead! I’m glad you found my article interesting.

  • ReubenFebruary 8, 2019 - 09:43

    Thanks for letting me comment here so I can get a backlink from you :) You were the 1st result when i googled “How To Get Quality Backlinks If You Are A Wedding Photographer” and that means you know few things :)

  • Daniel ToaderFebruary 8, 2019 - 09:57

    Thanks for the appreciation Reuben! I guess being number 1 in google means something.

  • JERMAINE AMADOFebruary 8, 2019 - 15:46

    Creating social profiles for all the large sites (facebook, instagram, pinterest, tumblr, etc.) is also a great place for a high DA link. Great article!

  • Daniel ToaderFebruary 8, 2019 - 16:01

    There’s a whole debate about social shares. There’s evidence that they do improve ranking, both directly and indirectly.

  • PeterMarch 28, 2019 - 04:23

    Great article and straight to the point! 

  • Andreas FeusiApril 4, 2019 - 10:23

    Many thanks for your help.It’s a challenge to get featured somewhere, but I love challenges :)

  • Daniel ToaderApril 4, 2019 - 16:05

    Andreas spend your time elsewhere if you find it hard to be featured on wedding blogs. Backlinks are only one part of the picture. I presume your ultimate goal is Google first page? Heres a quick tip: you could start by fixing your website.

  • Jenn Childress PhotographyJune 9, 2019 - 21:59

    This is great information. I never thought of the reverse image search!

  • Chris WoodmanJune 30, 2019 - 17:47

    Amazing article that will help me out in my fledgling understanding of SEO, many thanks

  • Jeff KolodnySeptember 6, 2019 - 19:56

    Great article, what about sharing links with other photographers in another part of the country or world?  I’m in South Florida. Do you think back linking  with a photographer in, say Texas would be helpful.

  • Sparkish MediaSeptember 23, 2019 - 11:10

    This is a really nice article to build good backlink to our website, but how can I get the photographer’s sites for commenting. kindly list out those sites, please.

  • Daniel ToaderSeptember 23, 2019 - 11:36

    You can use the tool provided in this article to spy on your competition backlink profile, other fellow wedding photographers. The rest its easy.

  • Daniel ToaderSeptember 23, 2019 - 11:42

    Usually getting backlinks from other wedding photographers involve link exchange. I don’t recommend it. Why? Even if the photographer is from another state, there’s still some antipathy competition involved. If there’s a solid reason to link to another photographer, do it. Let’s say the wedding you just posted online had a second shooter. For anything else a big NO.

  • Aarya FilmsOctober 7, 2019 - 15:53

    5. Use Google Reverse Image Search 
    this content  is very helpful. thanks for share.

  • SallyOctober 15, 2019 - 07:17

    Some really solid tips to get started. I’m finding it all pretty overwhelming, but articles like this actually help! Thanks for writing.