How To Get Quality Backlinks If You Are A Wedding Photographer

Backlink is a link one website gets from another website.
A mention of your site on another site.

I never thought backlinks are important, silly me.
I did a few link submissions on relevant web directories when I first bought my domain and then stopped.

Now, after 7 years I see the pink elephant in the room.

The number and quality of your backlinks, are the most important factors for ranking high in google search results. It represents the authority of your website.

The Dirty Truth

2 weeks ago, with the spare time in my possession I started digging left and right. Starting with YouTube videos continuing with articles by reputable backlink experts and finishing with SEO analysis tools like Seoprofiler and Semrush.

I started to check my competition , wedding photographers in Romania and the specific keywords for our business.

For the top ranking websites the majority of the backlinks is paid.

Simple as that, paid articles and sitewide backlinks on websites that have nothing to do with wedding photography.
Article with rich keywords , articles next to other paid different topics, spam comments and very few legit links.

Backlinks For Photographers

How To Get Backlinks, The Right Way

The truth about link building is the following, captain oblivious speaking :

You think that posting great weddings on your high quality blog, people will link to you.
Here’s is a cold shower for you, it will not.

If you want backlinks to your wedding site, you have to do hard work and promote it.

Here are some tips that work, starting from the easy backlinks with low impact on your website to the hard ones coming from high authority domains.

Submit Your Site To Web Directories

Yes, some selected high quality web directories that take real people to check and approve your submission or not, still counts as a valuable backlink.

There are a lot of wedding directories that have dofollow backlinks and also make the possibility to showcase your portfolio and get real traffic from potential clients.
Submit to local and even international directories if you offer your photography services in other countries.

Write Comments

According to google nofollow links “generally” don’t count as a backlink.

You see what I did there?

Nofollow links in comments still have some weight in the eyes of google.
Writing legitimate comments will get you something even better than a noffolow link, visibility, noticed by other people, fellow photographers. On top of that, if you know where to look, there are places where you can get dofollow links.

Link Reclamation

Find use of your images without consent on other sites and request a link. It’s not always intended, and it’s relatively easy once you find them. For instance, you can look at the other vendors of weddings you photographed, florists, wedding planners, venues, etc.

Spy On Your Competition

You can use a free tool like Open Link Profiler* ( removed ) where you can see your opponent backlink profile.
Some links are easy to replicate, others not. But you will get the idea.

Make-It Relevant !

Try hard to make-it relevant. A backlink from a photography related website will weigh significantly more. And remember the longer and harder a link is to get, the better it is likely to be.

The Most Important Backlinks

Backlinks on sites that are in the wedding inspiration category, the ones that have rich high quality content. Also, here you have to submit a real wedding. Generally, the higher the domain authority, the harder it is to be approved.

It’s easy if you are normally photographing weddings in Iceland and other exotic places. But if already there… this article is useless for you.

What’s Next ?

Learn More About the magic of SEO for in the link bellow.

29 comments
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  • RobbApril 26, 2017 - 09:24

    Thanks for the info. This is just what I was looking for!

  • Andrew SzoporyJune 4, 2017 - 10:47

    Great article, yes I have to agree it seems most high DA wedding blogs only show a certain look and they’re near impossible to get a feature on. But I guess that’s the challenge otherwise if it was easy to get featured everyone would be doing it! Thanks again 

  • SatyaAugust 3, 2017 - 19:29

    Very useful data. But do links from bottom a page matters? 

  • Daniel ToaderAugust 4, 2017 - 11:03

    All links matters, even those from the bottom of a page.

  • MarcusSeptember 4, 2017 - 11:00

    Thanks for the article, nice tips. One thing I always wonder though: How long does/can it take until a backlink  starts counting. For example I have a backlink to my site on my Twitter profile. It has been there for months now, still I don’t see it when I check my site :(

  • Daniel ToaderSeptember 4, 2017 - 23:53

    Twitter backlinks doesn’t show up on google search console or other seo analysis tools. They don’t carry much weight as backlinks, you got to try harder.

  • Ullas DinamaniSeptember 18, 2017 - 15:59

    Great article. I just signed up on SEOprofiler, seems like a very useful tool. Thanks a ton for sharing your knowledge. 

  • Gavin SmithOctober 18, 2017 - 16:49

    Cool article. I was finding it hard to get any links for my photography business until i read some of your ideas. By the way you might want to change Dmoz as it is now closed. Thanks

  • Stuart SimmonsDecember 27, 2017 - 05:11

    I’m going to start implementing this list immediately! Thanks!

  • CindyJanuary 18, 2018 - 18:29

    I use Two Bright Lights to submit to wedding blogs. Makes it easy to submit to several at once. Entering contests and winning awards can help, too. They don’t even have to be huge contests.

  • ReneeJanuary 18, 2018 - 19:32

    This is seriously some great info. I will be implementing these tips shortly!

  • Renee WeyantFebruary 1, 2018 - 19:01

    used your suggestions and now Im ranking in google!thanks!

  • Simona LBDAMarch 27, 2018 - 02:05

    Thank you very much for this, very useful. Simona

  • CatherineApril 3, 2018 - 20:37

    This is very useful. This is something I admit I haven’t been very great at, but you have put it all into great perspective. Thank you. 

  • Brandon AdamApril 6, 2018 - 02:37

    Thanks for publishing this! Getting back links is insanely difficult and I’m having a really hard time getting anything at all, let alone from a site with high authority. I’ll put these tips to use! 

  • DalbirApril 13, 2018 - 12:07

    This is the area of SEO I have been working on most lately. Finding it much more difficult than on page SEO. Thanks for posting. Very informative 

  • P.J. OswaldApril 18, 2018 - 00:59

    Thanks for the good thinking here. I’ve got a question about how long it takes for search engines to start indexing new backlinks. I’ve got quite a few backlinks from a variety of directories and social profiles, but many don’t seem to register as qualified backlinks…
    And I recently changed my url to include www in front of the domain. Does that invalidate any old backlinks that didn’t include the www prefix?
    Thanks brother!

  • Daniel ToaderApril 18, 2018 - 12:46

    Usually takes 2-3 weeks to be indexed and around 3 months for the ranking boost. Some backlinks are irrelevant, especially the ones from social media and low quality directories. If you changed the url remember to redirect (301) the old one to the new one.

  • RaresMay 8, 2018 - 18:30

    Good&useful info, Daniel. 

  • duesudueJuly 20, 2018 - 10:56

    Should be nice to know where you can buy quality top backling concerncing wedding…

  • Daniel ToaderJuly 20, 2018 - 18:43

    If that’s your plan, you can buy backlinks from virtually every commercial website. I will give you a Romanian example: A highly rated and well respected television website ( even if it’s not relevant, for the sake of argument ). A paid article with a backlink from http://www.protv.ro will set you back 1000 euro. But yeah, don’t be like that, don’t go that route.

  • Tiffany SimsJuly 24, 2018 - 07:13

    Thank you for the info.  It is easy to find a plethora of ‘directories’.  Even some of them don’t always respond.  We have a few in this area that are actual resources for visitors to our area and getting that face-time on screen would be good value.

    Reading this definitely has us gathering to determine a game plan for creating portfolio projects to submit.  We recently read an article by John Acuff that discusses “friending influential people”.  Sometimes becoming someone’s friend is easier than just trying to use them for whatever resource you are trying trying to gain.  Good stuff to consider for anyone trying to build links.. maybe instead build relationships.

  • Dhaval KotechaAugust 14, 2018 - 19:32

    Thanks for the information. This is really helpful

  • Yes, a lot of the backlinks are paid. Yes, it’s frustrating.But, there is still a way to do link building the old-fashioned way. There are a lot of articles out there that have lists of photography, wedding photography, or wedding-related blogs that accept guest posts in return for do-follow backlinks.I couldn’t agree more though that the harder the link is to acquire, the more important it is. There are a lot of blogs that sell links, but that means that those blogs have hundreds of external links going out there, and each one of those has less weight as a result.Great article!

  • Monalisa MatacheAugust 31, 2018 - 14:47

    Extraordinary article, yes I need to concur it appears to wedding websites just demonstrate a specific look and they’re close difficult to get a component on. Be that as it may, I figure that is the test generally in the event that it was anything but difficult to get included everybody would do it! Much appreciated once more

  • Simple Oahu WeddingSeptember 6, 2018 - 06:49

    Informative post. Great quality wedding links are definitely not easy to get. Making resources for brides and grooms works well, but sharing your photos with top wedding sites is best but extremely time consuming. 

  • Chennai PhotographySeptember 7, 2018 - 01:15

    Super and surprise to read this blog, I have tried the same for my photography web pages these ideas are really working, thanks.

  • Nikolay MirchevSeptember 27, 2018 - 15:40

    Same like you, I have done quite extensive research (with various tools/bots) on competitors – just to find out the same thing. They all had paid blog articles and many dodgy backlinks (to bad websites etc). I find it frustrating how Google pretends to be the very intelligent, police officer looking for justice – while is not. 
    By the way just wanted to let you know that you blog is have “nofollow” (rel=”external nofollow”) attribute.  

  • Adolfo UsierDecember 12, 2018 - 02:35

    Thank you for the advices, great article about backlinks

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