Backlink is a link one website gets from another website.
A mention of your site on another site.
I never thought backlinks are important, silly me.
I did a few link submissions on relevant web directories when I first bought my domain and then stopped.
Now, after 7 years I see the pink elephant in the room.
The number and quality of your backlinks, are the most important factors for ranking high in google search results. It represents the authority of your website.
The Dirty Truth
2 weeks ago, with the spare time in my possession I started digging left and right. Starting with YouTube videos continuing with articles by reputable backlink experts and finishing with SEO analysis tools like Seoprofiler and Semrush.
I started to check my competition , wedding photographers in Romania and the specific keywords for our business.
For the top ranking websites the majority of the backlinks is paid.
Simple as that, paid articles and sitewide backlinks on websites that have nothing to do with wedding photography.
Article with rich keywords , articles next to other paid different topics, spam comments and very few legit links.
How To Get Backlinks, The Right Way
The truth about link building is the following, captain oblivious speaking :
You think that posting great weddings on your high quality blog, people will link to you.
Here’s is a cold shower for you, it will not.
If you want backlinks to your wedding site, you have to do hard work and promote it.
Here are some tips that work, starting from the easy backlinks with low impact on your website to the hard ones coming from high authority domains.
Submit Your Site To Web Directories
Yes, some selected high quality web directories that take real people to check and approve your submission or not, still counts as a valuable backlink.
There are a lot of wedding directories that have dofollow backlinks and also make the possibility to showcase your portfolio and get real traffic from potential clients.
Submit to local and even international directories if you offer your photography services in other countries.
According to google nofollow links “generally” don’t count as a backlink.
You see what I did there?
Nofollow links in comments still have some weight in the eyes of google.
Writing legitimate comments will get you something even better than a noffolow link, visibility, noticed by other people, fellow photographers. On top of that, if you know where to look, there are places where you can get dofollow links.
Find use of your images without consent on other sites and request a link. It’s not always intended, and it’s relatively easy once you find them. For instance, you can look at the other vendors of weddings you photographed, florists, wedding planners, venues, etc.
Spy On Your Competition
You can use a free tool like Open Link Profiler* ( removed ) where you can see your opponent backlink profile.
Some links are easy to replicate, others not. But you will get the idea.
Make-It Relevant !
Try hard to make-it relevant. A backlink from a photography related website will weigh significantly more. And remember the longer and harder a link is to get, the better it is likely to be.
The Most Important Backlinks
Backlinks on sites that are in the wedding inspiration category, the ones that have rich high quality content. Also, here you have to submit a real wedding. Generally, the higher the domain authority, the harder it is to be approved.
It’s easy if you are normally photographing weddings in Iceland and other exotic places. But if already there… this article is useless for you.
What’s Next ?
Learn More About the magic of SEO for in the link bellow.